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Real Estate Website Design Best Practices: Help Your Website Grow
In the real estate industry, it is critical that everything be well done. People who have been doing this business for a long time spend a lot of effort making their homes appear excellent when they are ready to sell. However, when it comes to creating real estate websites, they typically appear uninteresting at first glance. Your real estate website’s design greatly influences its appearance.

Do you want to improve your real estate website’s usability and increase the number of people who want to buy property from you online? This tutorial will explain to you what web designers should do to create an excellent real estate website.
Use the “Split View” layout for property search pages.
The search feature is extremely significant on large real estate websites because more than 40% of individuals begin their search for a home online.

Customers can view all of the residences for sale with a customized arrangement. Imagine dividing your screen into two sections. On the right side, you can include a list of all the houses. On the left side, you can find a map of these houses’ locations. Alternatively, you can use the left side to display a larger image of a single property when clicked on. This is how effective real estate website design can be.

However, this unique arrangement may appear cluttered on small screens, such as phones. So, when users visit your website on their phones, it’s better to show only the map with the location of each house rather than the split screen.
Always indicate the property’s location.
When it comes to buying or renting a house or apartment, the location is extremely important. People typically have favorite neighborhoods because they enjoy them for whatever reason. It could be because it’s close to their workplace or because it’s within their budget. Sometimes they choose a location based on the recommendation of someone they trust, such as a friend, family member, or real estate agent.

It’s quite useful when websites display a map that shows you exactly or roughly where a property is located. It saves you from having to open a new tab to look for that location on the map. This encourages consumers to stay on the website longer and not depart immediately.
This benefits the website by improving its visibility on search engines such as Google, as well as encouraging more individuals to utilize the website to find a house. Most importantly, indicating where a property is on a map is an effective approach for websites to keep visitors interested and improve their performance on the internet.
Create descriptive page categories.
Help users find what they’re looking for on your website by using short chunks of content (known as microcopy) and simple links. If you have a large website about houses, you can create a menu that appears when visitors click the top area of the page. This menu can provide a variety of options, such as different sorts of houses.

Customers can easily identify houses on a website like Sotheby’s by categorizing them based on location, lifestyle, and whether they are available for viewing in videos or virtual reality. Users can then narrow their search by selecting subcategories, such as houses in Northern England’s countryside.

When creating a website about houses, make sure the way you organize the content (known as information architecture) makes it easy for your visitors to find what they’re looking for and navigate the various sections of your website.
Experiment with horizontal scrolling.
Most websites allow you to scroll up and down to view their material, similar to how you would read a book from top to bottom. That’s what we’re used to. However, websites occasionally experiment with new approaches. They allow you to scroll from left to right, similar to how you would flip over pages in a book. This might make the website more engaging and memorable.

Horizontal scrolling allows you to pay more attention to what is on each page rather than simply scrolling down automatically. This type of style is best suited for websites that focus on a single topic, such as a real estate website for a certain building or project.

Each page in this layout represents a particular chapter. You might dedicate one page to introducing the project, and the next to explaining what makes it unique. The page then enumerates the remarkable features that the company offers, and concludes by urging you to take action, such as contacting them. You can contact the Dubai real estate website design company in dubai.
Use progressive disclosure.
Progressive disclosure entails displaying key information first and placing less important material on separate displays. Instead of overwhelming users with too much information at once, begin with the most important options. Then you provide them with options for finding more information later.

You can accomplish this by organizing the primary purchasing options into separate screens. You can request specific options. You don’t have to deal with all of the extra stuff right now. This allows you to focus on the knowledge you need and prepare for the next step without feeling pressured.
Offer a 3D property tour.
Your clients can view a location’s appearance and layout through virtual tours. Moreover, it allows them to experience its features without the need for physical travel. They can do this from home and then determine where they wish to go in person.

Using 3D home tours will also benefit real estate agents. It saves time for folks who are just starting out on their home search. As a result, they may focus on customers who are more serious about buying or renting.

This allows you to focus on closing more sales and attracting more potential purchasers or renters rather than doing everything manually.
Conclusion
When creating a real estate website, consider what your visitors want to do. Consider what they want to accomplish, such as searching for houses or apartments. Then create a map of all the steps users might take on your website. Organize how you present content on your website. Furthermore, consider how people navigate around it and how the pages appear based on what you expect users to do. The real estate website design must be both aesthetically pleasing and user-friendly.

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